SP5DER, Sweet Tooth Rodeo (October 2025, Houston, Texas, USA)

I supported sponsorship outreach and fulfillment for Sweet Tooth Rodeo, a large-scale cultural activation for Young Thug’s SP5DER, produced in partnership with the Bill Pickett Invitational Rodeo.

The event blended fashion, sport, and community celebration, honoring the legacy of Black cowboy culture while debuting SP5DER’s “Sweet Tooth” streetwear collection.

My role included coordinating sponsor deliverables, ensuring each brand’s presence was integrated into the overall experience.

The rodeo drew 3,000 attendees and supported the Bill Pickett Invitational Rodeo Foundation, helping raise visibility and resources for its youth programs and cultural preservation work.